since the web was created, people have talked about “stickiness” -- that it is
not the number of visitors the count, but the level of commitment they show in
terms of time, money and other forms of engagement. When stickiness reaches another level, it’s
called community. People don’t just
visit, have a good time, maybe spend money and leave. They keep coming back -- not so much to
engage with the site but to engage with each other.
marketing, this is an “affinity group” -- a self-identified bunch of people
brought together around common interests and affiliations, which in web
communities are formed mostly online.
When communities happen it’s less about the website that hosts the
community and more about the people. If
you’re sticky, you have a great website.
If you have community, you have great people.
does crowd sourcing fit in a community?
Can you have both a crowd and a community at the same time? Crowds are generally large and anonymous --
not how most people would define a community.
But crowds are also a huge source of ideas and information -- the raw
materials from which KaaS is built.
a community, the knowledge is just that -- raw material. It takes a community to build KaaS.
knowledge providers are successful they become known as experts. Users keep coming back here because the
experts’ knowledge has value. They also
come back to share knowledge with other users.
Affinity happens because of personal affiliations, personal recognition,
and the psychic and monetary rewards that come with helping people
So, yes there is a KaaS community here. You could say we crowd sourced it.